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Shrikirit Mahesh

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Pick Your Battles: Social Media Platform for Small Businesses

By: Shrikirit Mahesh    March 13, 2018   No Comments   Tags: brand building

Small businesses are lean shops because they have to be; they are generally buffeted by economies of scale and scope that advantage their larger brethren. Most small business owners are chief cooks and bottle washers – from being listed on business cards (the fancier end) to ensuring that the paychecks go out on time (the

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Best TV Ads of the Moment

By: Shrikirit Mahesh    October 16, 2017   No Comments   Tags: brand careers

Television is such an old school marketing platform, some marketers may consider it prehistoric. TV ads aren’t for everyone — they’re expensive to make and then broadcast; they’re harder to track; they’re mostly used for established heritage brands. Further, primetime TV’s audience is down 20% from last year, so broadcast networks are experimenting with shorter

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About The Author

Shrikirti Mahesh earned her BA from Stanford University, and her MBA from Wharton School at the University of Pennsylvania.

In her spare time, she loves dissecting ads, reading historical non-fiction, and long walks on the beach. She lives in the Boston area.

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