Small businesses are lean shops because they have to be; they are generally buffeted by economies of scale and scope that advantage their larger brethren. Most small business owners are chief cooks and bottle washers – from being listed on business cards (the fancier end) to ensuring that the paychecks go out on time (the
Television is such an old school marketing platform, some marketers may consider it prehistoric. TV ads aren’t for everyone — they’re expensive to make and then broadcast; they’re harder to track; they’re mostly used for established heritage brands. Further, primetime TV’s audience is down 20% from last year, so broadcast networks are experimenting with shorter