Brand Management

Pick Your Battles: Social Media Platform for Small Businesses

Small businesses are lean shops because they have to be; they are generally buffeted by economies of scale and scope that advantage their larger brethren. Most small business owners are chief cooks and bottle washers – from being listed on

Best TV Ads of the Moment

Television is such an old school marketing platform, some marketers may consider it prehistoric. TV ads aren’t for everyone — they’re expensive to make and then broadcast; they’re harder to track; they’re mostly used for established heritage brands. Further, primetime